10:33 UF

Muhammad Raufan Yusup

Senior Product Designer

Available for opportunities

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I'm a Tokyo-based product designer with 10+ years of creating across cultures. Each team I’ve joined has challenged and shaped how I see design:

I'm a Tokyo-based product designer with 10+ years of creating across cultures. Each team I’ve joined has challenged and shaped how I see design:

I'm a Tokyo-based product designer with 10+ years of creating across cultures. Each team I’ve joined has challenged and shaped how I see design:

Fast Retailing (Uniqlo)

Senior Staff Designer

🇯🇵

SmartNews, Inc.

Senior Product Designer

🇯🇵 🇺🇸

tiket.com

Senior Product Designer

🇮🇩

Tokopedia

Product Designer

🇮🇩

WGS

Frontend & Design

🇮🇩

Across these roles, I’ve helped companies create designs that scale, grow their businesses, and bring clarity to complex problems:

Across these roles, I’ve helped companies create designs that scale, grow their businesses, and bring clarity to complex problems:

Across these roles, I’ve helped companies create designs that scale, grow their businesses, and bring clarity to complex problems:

B2C Product Design

B2C Product Design

Designing large-scale consumer experiences that balance usability, clarity, and emotional engagement.

B2B & Internal Tools

B2B & Internal Tools

Improving operational workflows through efficient interfaces for SmartNews advertisers.

Design System

Design System

Worked with large systems in Tokopedia before, building one for SN, and now also for Fast Retailing.

0→1 Projects

0→1 Projects

Turning ambiguity into opportunity. Validating ideas, prototyping, and shaping new product direction.

Cross-Team Collaboration

Cross-Team Collaboration

Partnering with multidisciplinary teams to align goals, solve complex problems, and ship designs.

Information Architecture

Information Architecture

Structuring content and navigation systems that make complex products simple to explore.

Those experiences shaped how I think — intentional, collaborative, and empathetic. Here are some projects that reflect that journey:

Those experiences shaped how I think — intentional, collaborative, and empathetic. Here are some projects that reflect that journey:

Those experiences shaped how I think — intentional, collaborative, and empathetic. Here are some projects that reflect that journey:

2021

tiket.com Discover

tiket.com Discover

A centralized travel app

A centralized travel app

2025

SmartNews FTUX

SmartNews FTUX

Rethink onboarding flow for a new users

Rethink onboarding flow for a new users

Writing is in progress

Writing is in progress

SN Search Now

SN Search Now

Rethink news discovery

Rethink news discovery

Writing is in progress

Writing is in progress

SN Design System

SN Design System

New way of work for SN

New way of work for SN

2021

2021

tiket Global Search

tiket Global Search

Supercharge the search feature

Supercharge the search feature

Last but not least, good design begins with curiosity. Outside design, I keep exploring through writing, film making, and experimenting with tools that shape how I think:

Last but not least, Good design begins with curiosity. I keep exploring through writing, film making, and experimenting with tools that shape how I think:

Last but not least, Good design begins with curiosity. I keep exploring through writing, film making, and experimenting with tools that shape how I think:

Film making & content creation

Film making & content creation

YouTube

YouTube

Writing & story telling

Writing & story telling

Substack

Substack

Blog writer

Blog writer

Shoot It With Film

Shoot It With Film

Photography Site

Photography Site

🎞️

Notmegapixels

Notmegapixels

© 2025 by Raufan

© 2025 by Raufan

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