Product Designer
Product Designer
Product Designer
Apr 2018 - Nov 2018
Apr 2018 - Nov 2018
Apr 2018 - Nov 2018
Increase Conversion Rate
Increase Conversion Rate
Increase Conversion Rate
Checkout Faster with New Tokopedia Cart!
Checkout Faster with New Tokopedia Cart!
Checkout Faster with New Tokopedia Cart!
Overview
Overview
Overview
In early 2018 we found that Tokopedia's checkout process have a high bounce rate and also spent quite a long time until their actual checkout of the product.
In this project, we want to increase CVR in the Checkout Process.
In early 2018 we found that Tokopedia's checkout process have a high bounce rate and also spent quite a long time until their actual checkout of the product.
In this project, we want to increase CVR in the Checkout Process.
In early 2018 we found that Tokopedia's checkout process have a high bounce rate and also spent quite a long time until their actual checkout of the product.
In this project, we want to increase CVR in the Checkout Process.
Deep Dive Into the Data
Deep Dive Into the Data
Deep Dive Into the Data
To give an understanding of the problems. We get the data from each funnel starting from users adding the item to their cart until they finished the payment for the last 3 months.
To give an understanding of the problems. We get the data from each funnel starting from users adding the item to their cart until they finished the payment for the last 3 months.
To give an understanding of the problems. We get the data from each funnel starting from users adding the item to their cart until they finished the payment for the last 3 months.
Deep Dive Into the Problem
Deep Dive Into the Problem
Deep Dive Into the Problem
Because We are sure that the problem we have to solve first is Shopping Cart. We do usability testing as well as user interview to understand better what our users actually do during our checkout process.
Because We are sure that the problem we have to solve first is Shopping Cart. We do usability testing as well as user interview to understand better what our users actually do during our checkout process.
Because We are sure that the problem we have to solve first is Shopping Cart. We do usability testing as well as user interview to understand better what our users actually do during our checkout process.
"Add to cart just to check available & eligible promos"
"Add to cart just to check available & eligible promos"
"Add to cart just to check available & eligible promos"
Since most of our users never read the promo Terms & Conditions, Almost all participant's behavior is adding items to the cart first to make sure the available promo is eligible for their purchase. This caused their shopping cart to fill up with items they didn't buy.
Since most of our users never read the promo Terms & Conditions, Almost all participant's behavior is adding items to the cart first to make sure the available promo is eligible for their purchase. This caused their shopping cart to fill up with items they didn't buy.
Since most of our users never read the promo Terms & Conditions, Almost all participant's behavior is adding items to the cart first to make sure the available promo is eligible for their purchase. This caused their shopping cart to fill up with items they didn't buy.
Design Exploration
Design Exploration
Design Exploration
We are sure that our problems have been stated clearly and we want quickly fix this. So we are exploring the possibilities of how can our users check out faster on their full shopping cart. So we decide to make a simple checklist and try to do an internal test as early as possible.
We are sure that our problems have been stated clearly and we want quickly fix this. So we are exploring the possibilities of how can our users check out faster on their full shopping cart. So we decide to make a simple checklist and try to do an internal test as early as possible.
We are sure that our problems have been stated clearly and we want quickly fix this. So we are exploring the possibilities of how can our users check out faster on their full shopping cart. So we decide to make a simple checklist and try to do an internal test as early as possible.
Due to the company’s confidentiality, the actual data and object of my work can’t be disclosed and some of the following designs, numbers, text, have been modified, blurred or omitted on purpose.
Due to the company’s confidentiality, the actual data and object of my work can’t be disclosed and some of the following designs, numbers, text, have been modified, blurred or omitted on purpose.
Due to the company’s confidentiality, the actual data and object of my work can’t be disclosed and some of the following designs, numbers, text, have been modified, blurred or omitted on purpose.
Based on our internal testing, we sure this card can accomodate user better.
Based on our internal testing, we sure this card can accomodate user better.
Based on our internal testing, we sure this card can accomodate user better.
CTA Options
CTA Options
CTA Options
Header Options
Header Options
Header Options
Putting Them All Together
Putting Them All Together
Putting Them All Together
Put the selected design component together to make Tokopedia's new Shopping Cart design. We are very happy with the results, especially with our solution and internal testing results about the checklist.
Put the selected design component together to make Tokopedia's new Shopping Cart design. We are very happy with the results, especially with our solution and internal testing results about the checklist.
Put the selected design component together to make Tokopedia's new Shopping Cart design. We are very happy with the results, especially with our solution and internal testing results about the checklist.
The Outcome
The Outcome
The Outcome
We try to get the data again from each funnel starting from users adding the item to their cart until they finished the payment 3 months after release. The results are quite satisfying.
We try to get the data again from each funnel starting from users adding the item to their cart until they finished the payment 3 months after release. The results are quite satisfying.
We try to get the data again from each funnel starting from users adding the item to their cart until they finished the payment 3 months after release. The results are quite satisfying.
Maybe, we share the same problems 😝
Maybe, we share the same problems 😝
Maybe, we share the same problems 😝
Back in 2018, only Tokopedia. Now, we know we have the same problem.
Back in 2018, only Tokopedia. Now, we know we have the same problem.
Back in 2018, only Tokopedia. Now, we know we have the same problem.
